Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

The Pros and Cons of Hiring a Real Estate Attorney

When one one gets involved in a property dispute in their city, why is it that the last resort happens to be the real estate attorney? Well, this is because most of the cases involve great professionalism and sometimes legal proceedings to help you get what you deserved, or protect you from the intricate lawsuits. While no property agent and adviser can guide you with total solicitation, the lawyer comes with greater benefits from all perspective. Every good thing has some flaws, and that goes same with the property lawyers as well. Let's find out what are the pros and cons of the real estate lawyers.

You can not be the master of all trades! No person is self competent to handle all the issues of his life, and especially when it comes in dealing with property related issues, which require higher professionalism, experience and legal expertise in dealing with the lawful proceedings. Moreover, you have higher chances of falling prey to the vandalism and deceit of the real estate agents. So, why do not you leave it to the more experienced ones, the real estate attorney!

Advantages of hiring the real estate lawyer

  • If you are a beginner, property dealing business can be quite complex and deceptive. You are unaware of most of the laws relating to the real estate industry, and various local laws. The property attorney comes as a rescue in guiding you with relevant solicitation. For all your property transactions and transactions, the lawyer will make you well versed in all the intricacies of the property business.
  • You are not an expert in understanding various terms, legal issues, nuances and intricacies of a purchase or sale contract. A lawyer helps in preventing you from blindly signing it without fully understanding the terms of contract. He prepares and reviews all the necessary property documentation on your behalf, and takes the necessary actions.
  • A large number of tax issues, environmental restrictions, condo association by-laws and other petty issues can make your property a deal into a distracting deal. A proper lawyer takes you out of such dungeon.
  • Helps you get the best deals and prices for your transaction. Protects you from fraudulent property lawsuits. If you get to purchase a damaged property without your prior notice, and if the seller is aware of it, with the help of your lawyer you can file petition against such lawyer and get restitution for such damage.

Disadvantages of hiring the real estate lawyer

  • Hiring a lawyer can involve higher service charges and contingency fees, adding an extra burden to you transaction.
  • Reliability and competency of a lawyer comes as a question. While all the lawyers would promise greater quality service and 100% success rate, the same may not be the case. You can end up paying more charges for such fraud and misery.

However, it is recommended to hire a competent property attorney for your property issues, or you can end up to more vandalism and fraud.

Real Estate Agent Job Description

Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.

Real Estate Agent Job Description Sample

Given below is a sample of the job description usually handed real estate agents by most employers:

  • Act as liaisons to conduct real estate trade between property buyers and sellers
  • Present sales offers to clients as well as bid on available properties
  • Carry out investigations to determine client credit status and ability to complete payment
  • Inspect properties to appraise its value and estimate the worth on the property market
  • Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
  • Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
  • Prepare and deliver sales pitches to clients in order to secure real estate contract
  • Provide clients with a list of properties available for sale to assist them in making choice selection
  • Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
  • Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
  • Carry out investigations to confirm clients have clear property titles
  • Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
  • Examine property premises to recommend maintenance measure required to improve the face value
  • Assist clients in evaluating mortgage options to obtain the best rate and terms
  • Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

Beachfront Vs Inland Real Estate Ownership In Miami

Miami real estate is one of the fast-selling and bought after pieces of real estate in the market nowdays since it is considered by many to be one of the best places to live or vacation in.

One of the reasons as to why a lot of people would like to invest on a real estate in Miami is because of all the other things that people will be getting when they do decide to purchase a real estate property in Miami. These Miami real estate owners know that they are not only getting the property, but they also get to benefit from all the other things that goes along with the property, such as the pristine beaches and the culture in Miami.

Owning a real estate property in Miami can be a real treat, especially for people who are very much into the whole Miami culture and lifestyle. However, there are a lot of real estate property types to choose from, ranging from condos to hotels. Although there are a variety of real estate properties in Miami, two of the more ideal property types that people can purchase are the beachfront and inland real estate properties. These two property types are very different from each other, although they both offer great real estate properties for potential buyers. In order to be able to decide which one bests suits your taste, you need to know what makes each of these properties unique.

One of the things that make the two property types so different is the aesthetic aspect that these property types offer its potential investors. Of the two, the beachfront real estate properties offer the better esthetic quality since the property is situated along the coastline along the coast of Miami.

These beachfront real estate properties is made more beautiful by the fact that the beaches that made Miami so bought after and popular is the backyard of such properties. All you need to do is look out your window and you can see the beaches that draw such diverse crowds into Miami.

Inland real estate properties, however, although are beautiful in their own right, still can not match the aesthetic beauty that the beaches add to the different beachfront real estate properties. It is one thing to have a beautiful house with nice amenities in a nice neighborhood, but it is another to have white sandy beaches very close to your home.

Another thing that differentiates these two property types is the level of their appeal or popularity with the different investors and potential buyers of the real estate properties. Beachfront real estate properties are moreought after than inland real estate properties since these beachfront properties are very close to the beaches, which is the major reason for its appeal. Inland properties may be closer to other structures, but people do not wish to live or vacation in Miami because of the malls and the stores in the city. People wish to come to Miami mostly for the beaches.

Although both real estate properties can be used by its owners to earn profit, especially if they do not intend to live in Miami permanently, beachfront properties are still the more popular choice for people who want to rent out condos or houses in Miami, especially for those people who are just vacationing. Vacationers go to Miami for the beaches, and if they are able to live near one, then the better it is for them.

Whatever real estate property you may choose to buy, it is important to remember that these types of properties, especially if they are bought after in the market, may cost you a lot of money if you plan on investing on Miami real estate. However, inland real estate properties tend to be more reasonably priced, as compared with beachfront property types. The high cost of owning a beachfront property is the price that any potential buyer have to pay in exchange for all the perks that goes along with the property.

Vanessa A. Doctor

http://miamirealestateinc.com